Our friends in the industry have taught us a number of other innovative strategies to monetize mobile apps. Here are seven of our favorites.

LINE is the most popular mobile messaging app in Japan with over 80 million users. To maintain its massive user base, LINE turned to gaming to cash in on its existing user base. The success of LINE Pop is definitely a wake up call for many productivity apps especially messaging apps like Whatsapp to think about new ways to capitalize on their user base. Not all users are created equal; some citizens in some countries are more willing to pay for apps than others.

Smartphones help to speed up globalization, but not all developers think globally, and most Silicon Valley app developers tend to focus mainly on the US market.

This makes sense as long as you have enough run rate. Dolphin Browser generates revenue by driving installs for other mobile developers.

Plus, we make good money with it. Another great example of this monetization model is Appsfire , a popular app discovery tool that tracks free or temporarily discounted apps. Noom is a weight loss coaching app that gives users daily tasks and helps them with long-term weight loss.

Instead of charging for installs and selling advertising, Noom was successfully able to bridge the gap and charge for monthly subscription to its premium coaching services. Its basic app is free, but for those users who want a bit more, they need to fork over a few bucks.

Not something every mobile app developer has what it takes to be able to pull off licensing and merchandizing as a monetization strategy. Only those with significant traction, a substantial user base, and a marketable brand can do this.

The prime example of this is Rovio, makers of Angry Birds, which has very successfully marketed its brand with its more than licensing partners selling T-shirts, plush toys, phone cases, water bottles, pens, bed sheets, snacks, drinks, and a theme park in the works.

Box is the most successful and classic example of this method of app monetization. Instead of charging consumers and competing head-to-head against Dropbox, cloud storage provider Box jumped the consumer ship and changed its monetization course to focus on the enterprise, where it saw a lucrative and untapped market. Evernote is also following a similar route with the recent launch of Evernote Business.

This is not ordinary advertising. No banner, interstitial, cross-promotion, or offer walls in the game.

Outfit7 creator of Talking Tomcat, which has million installs has mastered the art of turning advertising into entertainment. Singh knew his clients would not settle for a simple banner ad, so instead, he designed interactive, nine-second applets.

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A user could activate the Madagascar experience by beating Talking Tomcat five times. Once activated, a Madagascar dream cloud would appear and the game background would change completely. This strategy of turning advertising into entertainment scored Singh and the Outfit7 team a click-through rate higher than 9 percent. Focus on building up your install and active user base then focus on monetization.

Edith Yeung is chief of corporate strategy for Dolphin Browser and a founding partner at RightVentures.

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Her focus is on mobile and consumer Internet companies. Edith has appeared on CBS, NPR and in the Wall Street Journal and is frequently quoted in ReadWriteWeb, Small Business Trends and other tech and SMB publications. She also often speaks on mobile, women and international entrepreneurship. NEWS l l CHANNELS. Cloud Dev Entrepreneur Esports Heartland Tech Marketing. Media Mobile PC Gaming Security Social Transportation.

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Got a news tip? Edith Yeung February 18, 1: Expand to Gaming LINE is the most popular mobile messaging app in Japan with over 80 million users.

Go Where the Money Is Not all users are created equal; some citizens in some countries are more willing to pay for apps than others. Drive Installs for Other Mobile Apps Dolphin Browser generates revenue by driving installs for other mobile developers. Employ the Freemium Model Noom is a weight loss coaching app that gives users daily tasks and helps them with long-term weight loss. Go Enterprise Box is the most successful and classic example of this method of app monetization.

Turn Advertising Into Entertainment This is not ordinary advertising. If you have users, money will come.

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